Thoughts on Jaime Oliver's Food Revolution

In class we watched the beginning stages of Jamie Oliver’s Food Revolution (http://abc.go.com/shows/jamie-olivers-food-revolution). Jamie has gone to the unhealthiest town in America, Huntington, West Virginia, to start a food revolution and change the way the town eats and what they know about the food they eat. Being someone who is very interested in nutrition and human behavior, this really interested me. America has lately been desperate for nutritional help and education, especially for the health and safety of the kids, and it really got to me how stubborn some of Huntington’s citizens were toward Jamie’s Goals. Two of Jamie’s biggest enemies were Alice and Rod. Alice is a lunch lady - excuse me, cook - at the elementary school Jamie has kicked his revolution off at, and in my opinion, was the worst person he could have gotten stuck to work with. It almost seemed like she didn’t even care about the kids’ health, she just wanted to be the head honcho and was against any sort of change. Rod, a local radio personality, was not only negative but flat out discouraging. Rod just missed Jamie’s point completely. He wanted him to leave and had no problem expressing it. I can understand why someone might think his aspirations are unrealistic, but I also think Alice and Rod’s attitudes were entirely too negative and uncalled for.
I did not follow the series for much longer after what we had seen in class, but I did continue to watch a couple episodes on my own. I admire Jamie’s faith in himself and Huntington. I wish we could all be as passionate about the well-being of others as Jamie. His hard work and enthusiasm has begun to pay off (from what I’ve seen so far). Jamie must be a miracle worker because he successfully got both Alice and Rod to hop on his bandwagon. Alice is continuing to help Jamie but is now actually supporting him, and Rod has even joined in the effort by helping spread the word through his radio show. I can’t wait to see how things continue to move forward as I catch up on the episodes.
I am curious though, if Jamie really does have unrealistic goals – they seem pretty far-fetched to me. What are the odds of one man completely changing the unhealthiest town in America? What are your opinions? Thoughts? If you would like to be a part of Jamie’s Food Revolution, Sign Jamie's petition to save cooking skills and improve school food here http://www.jamieoliver.com/campaigns/jamies-food-revolution/petition …I did.